The Story

I formed Nestler Strategies to provide go-to-market strategies, for small to medium size companies. 

These advisory services draw on my many decades of experience in leading overall company strategies, product portfolio positioning, and marketing approaches, all of which led to profitable financial results.

The process begins with identifying the market segments/customer types clients are targeting, assessing whether these targets match core organizational strengths, and then exploring additional market segments/customer types that warrant consideration. Next, we review the best approaches for generating sales from these different entities.

We focus on both articulated and unmet customer needs. To identify these needs, we answer several important questions: 

• Is the company reaching its audiences (internal and external) in the most efficient manner? 

• How effective are sales channels, the structure of the sales force, and marketing communications?

• Should the company expand targeting to other market segments/customer types? If so, does it need to identify and develop additional core strengths? Should it adjust sales tactics? 

• What sort of products and support service do targets want or expect? 

• Would different marketing communications tools have a stronger impact?

And, finally, with an eye to the ever-evolving future, we consider what is coming over the horizon. Throughout this process, the ultimate goal is: 

To develop an offering that differentiates your company from the competition, while enhancing your customers’ experience.

The process I’ve described touches on a range of services and expertise, encompassing strategic thinking, marketing communications, sales management, product portfolio management, reporting systems development, and financial analysis with an emphasis on profit and loss. These are areas on which I’ve focused throughout my career.