Mark Nestler’s Background

Experience

President
Nestler Strategies, LLC 2019/04 – Present

Highwood Associates 2016 - Present

Executive Vice President
Atlas Masland - The Dixie Group - 2014/03 – 2019/03

Led the Atlas division of the Dixie commercial division from 2014/03 – 2018/10.
Collaborated with leadership in identifying and planning the consolidation of the two commercial operating divisions into one entity (2018/10 – 2019/3).

Executive Vice President
Atlas Carpet Mills, Inc. - 1991 - 2014

Worked closely with the founder of the company to develop a very successful, highly profitable business.
- Shifted the go-to-market strategy from a commodity-based, dealer-focused approach to one that was demand-driven.
- Adjusted sales tactics to support a demand-driven process that focused on the architectural and design community in middle- to high-end commercial market segments.
- Recruited and trained team members.
- Spearheaded changes to the product portfolio, generating industry recognition for creative leadership for Atlas.
All of these steps resulted in a plan we referred to as the “Atlas Appropriate” approach. It became the overarching company strategy.
Played an instrumental role in sales to and negotiations with key customers, resulting in the creation of strong, high-volume strategic account relationships.
Identified technologies to bring new and unique products to market, yielding a greater diversity to the company’s product offering.
Determined product direction and appropriate price points.
Managed the company’s relationship with Starnet, the largest commercial flooring contractor co-op in the industry.
Initiated the process of selling Atlas. Ultimately led the due-diligence team working with the acquiring company.

President
Navan Carpets USA - 1985 - 1988

Formed and led joint venture with Irish manufacturer of Axminster carpets to penetrate U.S. market.
Developed a go-to-market strategy that included developing award-winning running line products, a unique concept in the Axminster segment at that time.
Hired appropriate designers and assisted in product development.

President
Nestler Enterprises, Inc. - 1975 - 1991

Created an innovative go-to-market strategy for a multi-line manufacturer’s rep.
Streamlined product lines and developed a separate division focused on commercial interiors.
Structured a product offering that was broader than those of vertical manufacturers at that time, effectively delivering a single source of flooring to the architectural and design community.
Introduced a separate hospitality product package aimed at major end-users, including textiles for bedding and drapery in addition to flooring.

Rutgers Business School Executive Education, Advisory Board Member
2019-01 – 2020-01 - Leading Disruptive Innovation

International Facility Management Association, Board of Directors
1998 – 2000 - Industry Representative

Babson College, Bachelor’s in Business Administration, Finance & Investments